Visuals have an incredible power to attract. In fact, not just attract but get stored in the memory of the viewer. Certainly, most businesses in the world today like to use this powerful tool for marketing. And this tool is what we know as visual content marketing.
What is Visual Content Marketing?
In the first place, the term refers to the use of images to pass on messages. This is a unique and engaging approach. Moreover, content can sell like hot cakes through visuals. This is because plain text and audio messages lack in retention capacity. In fact, engagement is several times more in visual media.
Why is Content with Images Important?
It’s widely preferred by most entrepreneurs today. Hence, we decided to list out a few obvious benefits here.
- Our brain understands and retains visuals faster. Imagine of promotional text content. One may be a two pages long and another a short 30-second video conveying the same message. What would you prefer?
- Visuals are the best storytellers. Kids or adults, everyone likes to hear a story at some point of time. And visuals do just that. Therefore, they’re able to grab user attention and make them go till the very end.
- Visual content can condense huge information. All that you have to share – images, Powerpoints, blog content, etc. These can be condensed and presented in a single video. This makes it time-saving and cost-effective too. Besides that, using visual content marketing as your promotional strategy is good for your brand image. People would actually relate your brand with the type of visuals you promote.
- Videos increase viewer engagement. Relevant and interesting video content would keep your viewer engaged longer.
Types:
- Images
- Videos
- Infographics
- GIFs and Vines
- Presentations
How to Create Visual Content for Social Media?
Social media is where your visual content will find the most buyers. This is because that’s where people are found the most.
- Produce videos that educate, entertain and are useful.
- Create videos to capture attention within 8 seconds.
- Make videos with a clear Call to Action (CTA).
Top 5 Visual Content Marketing Statistics for 2019
- Place of visuals in marketed content – 88% of marketers accepted to having used visuals in over 50% of the published articles online.
- Frequently used visuals – At least 40% of the visuals used most often fell into the class of stock photography.
- The Budget allocated for visual content – 32% of the businesses have kept aside more than 30% of their budget on visual content marketing.
- Importance of visuals to marketing approach – 69% of marketers feel it’s very important or absolute necessity.
- Place of visuals in blog posts – More than 81% of the blogs comprised at least 1 visual.
Moreover, some of the things we possibly followed last year might not be true anymore. Again, some of the things we are mentioning right now might advance in six months. Furthermore, it’s truly important for you to be an active person and a maker in your own world. This will help you understand those changes.
To summarize, the age of smartphones have left us with no choice. In short, we had to switch to faster and effective marketing. Also, the human attention span is declining by the minute. Subsequently, in this situation, visual content seems to be the best option possible. Use visuals in your content. Hey! It works!
In other words, visual elements are becoming increasingly important for your content marketing and social media strategy. These were my thoughts; hope they helped you. What is your take on visual marketing?
