There was a time when anybody in the virtual world got down to writing a blog in order to express themselves. Blogs used to be the perfect platform to pen down one’s thoughts, ideas, and sometimes expert opinion on a subject. This was when blogging got first introduced to an online surfer. The concept has witnessed tremendous growth ever since. Today, blogging is not just limited to the mere expression of ideas. It has found a vital and almost indispensable place, in the world of online marketing.
Blogging And Digital Marketing
The two terms, rather fields of work, go hand-in-hand complementing the other. The role of digital marketing in making a business known to the outside world is common knowledge now. The best way to make people aware that your product exists to serve their needs is through websites and apps.
How does blogging help? Why do we need a blog when we already have a business website for our service promotion? You definitely need one because a blog can add extra merits to all your digital marketing efforts.
Importance Of Blogging In Online Marketing
There are many but we’ve chosen to stick to the top 3 ones here because that would serve the purpose. Let’s see how blogs can give a much-needed push to online marketing strategies.
- Blogs Help Your Website Rank Higher:
Let’s face it. Nobody on the other side of the virtual world would know you or your brand if it weren’t for your website. That’s your face in the market. Most important, it tells people who you are and what you offer. Therefore, it needs to rank among the top 10 search results on Google and other search engines.
Business blogging gives you a chance to keep adding regular and relevant content about your product or service. Besides that, you can use the commonly searched queries online and write on those topics.
This makes it easier for Google to spot you because you’re offering relevant and frequent posts that answer reader queries. This is how blogging helps increase your website’s SEO and in turn your search engine ranking.
- Drive Higher Traffic:
More relevant reader posts automatically means more people getting attracted to your website. You can further leverage this trend by creating a company blog and adding inbound links therein to your official website. Keep posting more pertinent industry-specific content on your blog and inbound links will keep driving higher traffic to your website. A total win-win.
- Flaunt Your Expertise:
Your blog posts are an excellent way to tell the world that you have specialised domain knowledge of your market. This may not always be possible through your website because it’s more informative. Therefore, creating a blog gives you a chance to connect with readers via informal posts and promote your market image.
Blogging gives that much-needed thrust to normal online marketing techniques. While the latter struggles to promote the brand image of the business, blogs can make the whole task easier.
