We are surrounded by apps all over. You visit one website and they prompt you to install their mobile app for easy use and access on the go. With tens and thousands of web and mobile applications in existence today, companies are compelled to ask one very important question to themselves: how good is the user experience (UX) on these apps? Does the user find the app easy to use, comfortable to navigate, and useful to their needs? To help you find answers to these questions, we’ve listed here the 5 best ways in which you can improve end user experience on a web or mobile app.
Tips for Creating Great User Experience
1. Spend time on research before designing
For a lot of people, improving UX means making changes only in the interface design or the visual design of an app, in order to give it a better look and feel. Sadly so, this is not always the case. Better UX does not only mean better layout, design and format of the app. A lot of research needs to go into important basics such as who is the target audience for your app, what exactly would they be looking to achieve by using your app, and most importantly, how would the user actually interact with the app once it is launched. There may be a difference in the way we think the user might use the app and in the way they actually use it.
2. Avoid cluttering the app
The phrase less is better perfectly fits here. While formulating best UX design ideas for your application, keep in mind that the more you clutter the app with too much information (sometimes unnecessary too), there would be less chances that people would stay on the app for longer or even come back to reuse it. Accordingly keep content to the minimum and also focus on ways how you can make your users ‘act less while using the app and gain more from it’.
3. Familiarity breeds good UX
People are more likely to use your app if it looks and feels familiar to them – a format which they regularly use, which is comfortable to navigate so that searching for information on the app is both convenient and enjoyable. UX design process best practices include putting end-user comfort first.
4. Keep it simple
Your app should be simple to use for the customer. If they need to spend long hours trying to figure out what exactly to do once they’ve installed the app, you are highly likely to lose them eventually. The information provided on the app should be in simple and clear language, to the point, and easy to relate to for the user.
5. Feedback is important
Needless to say, any product designed for public use needs to be gauged in terms of how well people are liking it, what are the common problems they’re facing in using the product, and what measures need to be taken to improve end user experience. As such, be open to receiving feedback for your app and also keep testing the app often to prevent bugs and facilitate smooth UX.
To sum up, the story doesn’t end at designing and launching the app. In fact, it only begins from there. A website’s success can be truly measured by how well it is able to meet its user experience goal.
