The key challenge to getting your website popular in the online world is to get higher number of clicks and visitors. Besides that, remember that just any visitor would do the magic. You need organic traffic to your site. This refers to the visitors who arrive through Google ranking and other search engines; not from other websites or paid ads. Organic traffic is the real traffic any business would ideally expect to their website. Here are a few tips to improve your organic search engine ranking.
How to Increase Your Organic Search Engine Traffic?
1. Work on SEO for readers; not search engines
This is a common mistake most companies make while publishing content on their websites. They tend to focus more on search engine optimized content. This is to feature among the top 10 search engine results. Consequently, this result in content that may not be too useful but unduly cluttered with keywords.
In the process, readers and their needs are somewhere sidelined. Instead, the golden rule is to target high-quality, informative content. These are expected to directly target your audience. You need content that connects almost instantly with your readers. As a result, this would automatically improve your SEO too.
Research on common issues people are searching for. Most important, find out the popular keywords used in search queries.
2. Be regular with publishing quality content
Companies that blog regularly tend to drive higher ‘organic’ traffic to their site as against those that publish once in a while. The more useful, reader-optimised content on your blog, the higher number of visitors it’d attract naturally. Besides that, avoid content that’s poorly written or inaccurate.
3. Long-tail keywords create magic
SEO content creation should ideally focus on keywords that are not only just popular on search engines but also specific to your brand offering. This way, you’ll be able to attract search engines to crawl your website or blog on a particular search query. This would bring your content on the top of search rankings and invite more organic traffic too.
4. Include more of metadata
An optimised web page or blog post must have a meta title, meta description and URL. These three things included in your content will help search engines and readers know what your content is all about. The upshot is higher clicks and more traffic.
5. Leverage social media to your advantage
Simply creating a website and optimising it for your readers isn’t enough. Getting the word out about your site in the market is really important. Only when people know that your brand exists, would they even consider trying it out. Social media is the best platform to leverage to achieve this.
In brief, make your presence felt on online accounts of Twitter, LinkedIn, Instagram, and Facebook. Most importantly, talk about yourself, your company, brand, and product/service you offer. Besides social media is also the best means to connect with potential and existing customers.
To sum up, follow these simple but effective tips if you are still wondering as how to improve organic search engine ranking. This will ensure that your website attracts more of organic traffic. In short the site climbs the ranking ladder on popular search engines.
